Ranking: How Search Engines Decide Which Pages Appear First Ranking is the process search engines use to decide which pages appear first in search results after those pages have already been crawled and indexed. Once a search engine understands that a page exists and has stored information about it, the next step is deciding how…
Indexing: How Search Engines Store Information Indexing is the process search engines use to store, organize, and understand the information they discover while crawling the web. Once a crawler finds a page, the search engine does not simply save the page like a basic file. Instead, it analyzes the content, studies the structure, looks at…
Crawling: How Search Engines Discover Pages Search engines use automated programs to discover content across the internet and identify pages that may be useful to searchers. These programs are called: crawlers – programs used by search engines to systematically browse websites and discover new or updated pages spiders – just another term for crawlers, emphasizing…
Discover how people search, compare options, and choose businesses online. Learn the customer search
How Can I Get Google to Work For My Business Most local business owners do not fail at SEO because they are lazy or unwilling to invest. They fail because they are working from the wrong idea of how Google actually works. They treat Google like a billboard. In reality, Google is a decision engine….
A simple step-by-step explanation of how local businesses use search marketing to generate leads from Google.
Learn why search marketing works so well for local businesses and how Google traffic leads to real customers and predictable results.
Learn how businesses get customers from Google by understanding search intent, keywords, and the customer journey. A beginner-friendly guide for local business owners.
This post discusses how search engines discover and analyzes websites by crawling them, stores information about them by indexing them and then determining how the site shows up in the results by ranking them.
SEO and PPC are the two main components of Search Engine Marketing (SEM). SEO focuses on improving a website’s visibility in organic search results, while PPC involves paying for advertisements that appear in search engines. Both strategies help businesses attract visitors from search engines, but they work in different ways and offer different advantages. This…
This post explains how Search Engine Marketing helps websites show up when users key in specific search terms.
New to online marketing? This beginner’s guide explains how search engine marketing works, how businesses appear in Google, and why SEO and PPC are important for generating leads and customers.
