Conversion Tracking
Conversion tracking helps local businesses measure important actions such as phone clicks, forms, quote requests, bookings, and other lead-generating events.
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Google Analytics
Google Analytics helps local businesses understand where visitors come from, what they do on the website, and which actions may lead to calls, forms, bookings, or sales.
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Call Tracking
Call tracking measures which marketing efforts generate phone calls. For local businesses, it helps connect ads, SEO, landing pages, and Google Business Profile activity to real leads.
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Conversion Optimization
Learn what conversion optimization means, why it matters in local SEO and SEM, and how local businesses can use it to improve visibility, leads, and performance.
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Search Behavior
Learn what search behavior means, why it matters in local SEO and SEM, and how local businesses can use it to improve visibility, leads, and performance.
