How Reputation, Authority, and Trust Influence Local Search Rankings Prominence is one of the three main local ranking factors Google uses to determine which businesses appear in local search results. In local SEO, prominence refers to how well-known, trusted, established, and visible a business appears online and offline. When Google evaluates local businesses, it is not…
How Distance Influences Local Search Results and Google Maps Rankings Proximity is one of the three core local ranking factors Google uses to determine which businesses appear in local search results. It refers to how physically close a business is to the searcher or to the location mentioned in the search query. When people perform…
How Your Google Business Listing Helps Customers Find and Contact You The Google Business Profile is the free business listing that helps a local business appear in Google Search and Google Maps. It includes important information such as your business name, address, phone number, website, hours, services, photos, reviews, business category, and updates. For local businesses,…
Learn about the 3 core local ranking factors that signal whether or not a local business will appear in the results pages (SERPs), when someone searches for a nearby product, service, or place. These factors help determine whether a business appears in Google Search, Google Maps, or the Local Pack
Local Pack The Local Pack is the group of three business listings that appear at the top of Google’s local search results, usually alongside a map. Why It Matters These top three positions receive the majority of clicks and calls from local searches. How It Works Google selects businesses for the Local Pack based on:…
Local SEO Local SEO (Search Engine Optimization) is the process of improving your business’s visibility in local search results on platforms like Google. It helps your business appear when people search for services “near me” or within a specific city or area. Why Local SEO Matters If your business depends on local customers, Local SEO…
Why Relevance Matters More Than Most Businesses Realize Many local businesses focus heavily on proximity and reviews while overlooking one of the most important local ranking factors: relevance. However, even if your business is physically close to the searcher, Google still needs to understand whether your business is actually a good match for the search…
